The Summer War

 The Summer War

 https://www.youtube.com/watch?v=J0Z3nh-ah_k    <<<< This is the link to The Summer war's YouTube page.

https://www.facebook.com/thesummerwar?fref=ts  <<<<<< This is the link to The Summer War's Facebook page. 

The Summer War's influences/ artists with a similar genre to them:

http://www.alltimelow.com/ <<<<<< All Time Low

http://falloutboy.com/ <<<<<< Fall Out Boy 

http://www.coldplay.com/index.php <<<<<<< Coldplay

Swagger Jagger parody

Andrew Goodwin

Pitch

Artist: Summer War

Song: Discovery 

Genre: Alternative/ Pop Punk. 

Performance/ a little bit of narrative

 

The song is called 'Discovery' and as they are a 'self made' band i thought that for the narrative of the song, it would appropriate to show their journey, and how they started the band, and where they are now. The performance aspect of the music video would be indoors, and the walls cold be either one plain colour or they would be covered in photos of the band.

 

contact: I have e-mailed them - haven't received anything back yet. 

Which key concepts does section B highlight?

Media language
Institutions
Genre
Representations
Audiences
Ideologies
Narrative

           1A                                                                                         1B          

~ Digital technology                                                              ~ Genre
~ Creativity                                                                          ~ Narrative
~ Research and planning                                                       ~ Representations
~ Post production                                                                 ~ Audience
~ Using conventions from real media texts                             ~ Media language (How meaning is created)

Why do people watch music videos?

~ As entertainment
~ To see the artist- get to see them
~ Because the artist is already popular
~ Helps get a better understanding of the lyrics - have a narrative to go with them

Why do bands/artists make music videos?

~ To make the song popular/More views
~ Expand on their fanbase
~ Promoting themselves
~ To create a narrative
~ To get people talking about them

I chose Bon Jovi's Livin' on a Prayer for my favourite music video of all time. Livin' on a Prayer is from the glam metal/ hard rock genre, the video goes with the song because of its fast pace, and direct address to the audience at some points in the song.
The video is of Bon Jovi on tour in the 1980s, one of the reasons why i chose this video to be my favourite is because of how fans are involved in the video, this could have been a way of attracting a wider audience as some people would prefer seeing how the artists interact with the fans rather than seeing a music video that only involved the band.
The narrative is not exactly clear in this video as the song lyrics are different to what is being shown on screen. The lyrics are about a working class couple who are struggling financially, whereas the music video doesn't show a couple who is struggling financially, but instead shows a band that is immensely popular, this is one of the things i like about this video because if they had made a music video showing a couple who are in trouble, i don't think the song would have been as popular with the audience as it was because the music video involved the audience and made them feel like a part of the bands success.
This music video shows many different events and places. Bon Jovi played 206 shows in the 1986-1887 period and this music video contained footage from some of their early shows.